STAMFORD, Conn., May 22, 2014 /PRNewswire/ -- Philips Norelco, the world's number one electric shaving & grooming brand, along with baseball All-Star Nick Swisher, are rallying guys across the U.S. to show support for our military service members by sporting the iconic military haircut – the High & Tight – using the NEW Philips Norelco Hairclipper 7100. Through this High & Tight haircut, Philips Norelco, in partnership with Operation Homefront, hopes to spark a conversation about the needs of our troops and their families, while driving awareness for organizations that support the cause.
Philips Norelco is officially kicking off the "High & Tight Salute" campaign in May (National Military Appreciation Month) with a $25,000 donation to Operation Homefront, a major non-profit organization that is dedicated to providing services such as financial assistance, emergency food and home repairs to military families across the nation. To truly spark a larger conversation and inspire people to get the High & Tight in support of our service members, Philips Norelco will donate an additional $5,000 to Operation Homefront and ask fans to upload a picture of their High & Tight to @PhilipsNorelco with #HighNTight. First up to get the High & Tight – baseball champ Nick Swisher.
"Whether it's visiting troops overseas with my wife or working with different charitable military causes, I share Philips Norelco's passion for raising awareness and supporting organizations, such as Operation Homefront that are dedicated to helping our military service members and their families," says Swisher. "The High & Tight is the definitive military haircut, so what better way to pay tribute and spark a conversation around the cause than getting one myself."