Jamba Inc. (NASDAQ:JMBA), a leading health and wellness brand announced today that its expanded fresh-squeezed juice menu will be available in over 500 Jamba Juice® stores nationally, as of June 2. Due to overwhelming consumer response in the pilot launch, the Company significantly accelerated the national roll out of the expanded fresh-squeezed juice platform, previously forecasted to be in 500 stores by the close of 2014.
The accelerated fresh juice expansion is supported by new, integrated programs which drive efficiency and value in the supply chain, enhance team member training, market the brand around whole food blending and juicing, and also includes a redesign of the store format that will extend to all 800-plus U.S. stores by 2015, firmly positioning Jamba as the leading retailer of made-to-order, fresh-squeezed juice.
Jamba Juice, founded in 1990 as the original Juice Club, is leveraging its juicing and blending heritage to meet the growing consumer demand for fresh, hand-crafted, made-to-order juices. The expanded juice platform incorporates high-nutrient and on-trend whole foods including kale, beets, cucumbers, apples, oranges and chia seeds, blended into convenient, great-tasting and affordable juices. By making these products available in all markets, Jamba is leading the industry in taking the fast-growing coastal juicing trend to a national scale.
“Jamba has been on a transformational journey for several years and today marks another significant development through which it reaffirms the brand’s leadership in serving health-conscious consumers with affordable, great-tasting juices and the largest store platform for consumers across the country,” said James D. White, chairman, president and CEO of Jamba , Inc. White further stated that, “Our refreshed store format and expanded fresh juice platform have been well received by consumers in pilot, driving a 3-4% lift in year over year comparable store sales in the stores that launched juice through Q1 2014 with 60-70% incrementality. The fresh juice expansion only starts to tell the story – we have taken positive strides in virtually all areas of our business in order to position Jamba as the clear leader in nutrition, centered on providing only the best whole food ingredients.”