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Oliver Wyman Survey Finds Most Consumers Open To Receiving Healthcare Treatment In Retail Facilities

A large majority of U.S. consumers would like to receive medical and wellness services from retail establishments such as grocery stores and pharmacies or remotely according to a new survey conducted by the Health & Life Sciences practice group of Oliver Wyman.

In the national survey of more than 2,000 consumers, 77 percent were willing to receive at least one medical or wellness service from retail establishments or remotely. Consumers expressed a wide range of opinion on what specific kinds of medical or wellness services they want to receive in which locations.

Key findings of the study include:
  • Among the 77 percent of consumers willing to receive treatment at a retail establishment, 32 percent were interested only if there was a partnership with a local healthcare provider, and 16 percent were interested only in wellness services such as advice on diet and nutrition.
  • Fifteen percent of consumers said they had used a retail clinic, while nearly twice as many, or one-third of consumers said they were unfamiliar with the concept of a retail clinic. Consumers are even less familiar with remote care via phone or Internet, with 57 percent saying they were unfamiliar with the idea and only 8 percent saying they had used remote care services.
  • Urgent-care clinics (that is, free-standing clinics not located in another business establishment) have clearly established themselves in the public mind. Almost two-thirds of consumers would use them for treatment of minor health episodes, and smaller, but still substantial numbers are interested in using them for physical exams, chronic disease counseling, advice on diet and wellness, and other services.

Retail clinics do not yet have the appeal of urgent care facilities, but there are pockets of strong interest. Notably, 36 percent of consumers are interested in receiving care for minor episodes at a drugstore and 20 percent at a grocery store. And when considering new healthcare services, consumers view urgent-care and retail establishments more evenly—30 percent of consumers were interested in receiving advice on diet and nutrition from an urgent care center; the corresponding numbers for drugstores and groceries were 35 percent and 22 percent.

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