May 20, 2014
/PRNewswire/ -- PPG Industries' (NYSE:PPG)
brand today announced the launch of the PPG Color Work Station, a new retail palette display with an integrated 42-inch digital touchscreen work station. The new display serves as a comprehensive color station with new and existing colors as well as interactive capabilities to make color selection a simplified process for customers.
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"Choosing the right color for any home project should be personal and inspiring which is why the new PPG Color Work Station has been designed as an all-inclusive design station for anyone looking to complete a home painting project," said
, North American Color Marketing Manager, PPG Architectural Coatings. "With a palette of more than 1,700 colors, the display also provides large, designer-sized take-home color strips, coordinated palettes and magazine-like color cards to make color selection easier and more inspiring."
The new PPG Color Work Station also offers a more organized display to help consumers easily identify coordinating colors. By providing "color starting points" with top colors indentified in each row, customers can see a top blue, green or beige, and then finetune it to the color that is perfect for their project. The Core Colors station features more than 1,300 colors in large 4-inch by 7-inch take-home chips, organized in rows that group complementing colors together. The Harmony Colors station takes customers from color selection to color coordination by providing 295 stand-alone colors – colors that are some of the absolute best wall colors – organized into nine personalities, styles and moods that illustrate how to coordinate paint colors with other colors in the room.