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TheStreet Open House

THE VOICE OF COLOR Program Of PPG PITTSBURGH PAINTS Brand Announces Digital PPG Color Work Station

PITTSBURGH, May 20, 2014 /PRNewswire/ -- PPG Industries' (NYSE:PPG) PITTSBURGH PAINTS ® brand today announced the launch of the PPG Color Work Station, a new retail palette display with an integrated 42-inch digital touchscreen work station. The new display serves as a comprehensive color station with new and existing colors as well as interactive capabilities to make color selection a simplified process for customers.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7184551-ppg-pittsburgh-paints-launches-digital-color-work-station-retail-display

The PPG Color Work Station, a new retail palette display with an integrated 42-inch trouchscreen, serves as a comprehensive color station to simplify color selection and coordination.

"Choosing the right color for any home project should be personal and inspiring which is why the new PPG Color Work Station has been designed as an all-inclusive design station for anyone looking to complete a home painting project," said Dee Schlotter, North American Color Marketing Manager, PPG Architectural Coatings. "With a palette of more than 1,700 colors, the display also provides large, designer-sized take-home color strips, coordinated palettes and magazine-like color cards to make color selection easier and more inspiring."

The new PPG Color Work Station also offers a more organized display to help consumers easily identify coordinating colors. By providing "color starting points" with top colors indentified in each row, customers can see a top blue, green or beige, and then finetune it to the color that is perfect for their project. The Core Colors station features more than 1,300 colors in large 4-inch by 7-inch take-home chips, organized in rows that group complementing colors together. The Harmony Colors station takes customers from color selection to color coordination by providing 295 stand-alone colors – colors that are some of the absolute best wall colors – organized into nine personalities, styles and moods that illustrate how to coordinate paint colors with other colors in the room.

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