May 20, 2014
/PRNewswire/ -- Many people believe that good things come in small packages, while others state that bigger is better. When it comes to a long-time chocolate favorite, The Hershey Company (NYSE: HSY) says that both ideas are indeed true.
Milk Chocolate with Crisped Rice Bar, a long-time consumer favorite, is no longer just a tasty miniature candy treat. For the first time in nearly 20 years –
Milk Chocolate with Crisped Rice Bar is back as a full-size offering.
The beloved candy bar, which has only been available in
Miniatures Assortment bags, is now available as a "standard" 1.55-oz. bar, a 4-oz. "XL" bar, and a 6.5-oz. "Giant" bar – offerings last enjoyed by consumers in 1997.
"We always look to give our fans more of what they want," said
, Sr. Director, Hershey's Brand. "We heard over and over that
is too delicious to just keep in our
Miniatures Assortment – we had to bring it back as a full-sized chocolate bar."
Fans of the smaller-sized
Milk Chocolate with Crisped Rice Bar can still find it in
Assortment, which has been re-launched with newly redesigned primary and foil packaging. For years, consumers have enjoyed the variety of the unique, miniaturized replicas within each bag of
Miniatures Assortment. Each package includes bite-sized offerings of these delicious bars:
, Hershey's Special Dark
Mildly Sweet Chocolate,
Milk Chocolate with Peanuts and, of course,
Milk Chocolate with Crisped Rice Bar.
The "standard," "XL" and "Giant"
Milk Chocolate with Crisped Rice Bars are now available nationwide at food, mass, drug and convenience stores, at a suggested retail price of
respectively. The new version of the
Milk Chocolate with Crisped Rice Bar and the updated
Miniatures Assortment will each be supported by a robust integrated marketing campaign that will continue through 2014.
For more information, please visit
or on Facebook at
. Fans of
Milk Chocolate with Crisped Rice Bar are invited to share their excitement about this big comeback via social media by including #Krackelisback.
About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in
, is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over
in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in
. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.
At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by
Milton Hershey School
, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company's success.
SOURCE The Hershey Company