This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

PDI, Inc. To Use Veeva Network To Expand Medical Bag Healthcare Professional Platform For Powerful Customer Analytics

PARSIPPANY, N.J., May 20, 2014 /PRNewswire/ -- PDI, Inc. (Nasdaq: PDII), a leading healthcare commercialization company, today announced that it will use Veeva Network's customer master solution with The Medical Bag, the company's proprietary healthcare professional (HCP) network, and PDI's CSO Services, to deliver a premier healthcare data management suite for the pharmaceutical and life science industry.

PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise.

The Medical Bag enables sales representatives and HCPs to expand their relationship through compliant digital communications using PDI's PD Oneā„¢ Rep App. Veeva Network is a customer master solution that includes cloud software and reference data for healthcare practitioners and organizations. The combined solution leverages both companies' expertise in managing complex, dynamic data to drive impactful multichannel sales and marketing programs. This will enable PDI to:

  • Leverage Veeva Network's database of more than 10 million validated healthcare entities across the U.S. for unrivaled sales force and marketing effectiveness
  • Increase sales team productivity and call precision with faster responses to client requests while improving reporting capabilities based on richer analytics
  • Integrate highly accurate and detailed healthcare information for an unparalleled database to improve information flow to healthcare professionals
  • Manage proprietary data from multiple sources within firewalled or segregated boundaries to ensure privacy

"By combining Veeva Network with The Medical Bag's 400,000-member HCP subscriber base, we fuel a powerful data and analytics engine that enables our clients to achieve superior results," said Nancy Lurker, CEO, PDI, Inc. "This announcement represents one more way in which PDI continues to innovate incredibly important tools that drive new business solutions for customers."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs