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PDI, Inc. To Use Veeva Network To Expand Medical Bag Healthcare Professional Platform For Powerful Customer Analytics

PARSIPPANY, N.J., May 20, 2014 /PRNewswire/ -- PDI, Inc. (Nasdaq: PDII), a leading healthcare commercialization company, today announced that it will use Veeva Network's customer master solution with The Medical Bag, the company's proprietary healthcare professional (HCP) network, and PDI's CSO Services, to deliver a premier healthcare data management suite for the pharmaceutical and life science industry.
PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise.

The Medical Bag enables sales representatives and HCPs to expand their relationship through compliant digital communications using PDI's PD Oneā„¢ Rep App. Veeva Network is a customer master solution that includes cloud software and reference data for healthcare practitioners and organizations. The combined solution leverages both companies' expertise in managing complex, dynamic data to drive impactful multichannel sales and marketing programs. This will enable PDI to:
  • Leverage Veeva Network's database of more than 10 million validated healthcare entities across the U.S. for unrivaled sales force and marketing effectiveness
  • Increase sales team productivity and call precision with faster responses to client requests while improving reporting capabilities based on richer analytics
  • Integrate highly accurate and detailed healthcare information for an unparalleled database to improve information flow to healthcare professionals
  • Manage proprietary data from multiple sources within firewalled or segregated boundaries to ensure privacy

"By combining Veeva Network with The Medical Bag's 400,000-member HCP subscriber base, we fuel a powerful data and analytics engine that enables our clients to achieve superior results," said Nancy Lurker, CEO, PDI, Inc. "This announcement represents one more way in which PDI continues to innovate incredibly important tools that drive new business solutions for customers."

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