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TheStreet Open House

Cathay United Bank Is First Bank In Taiwan To Deliver Personalized ATM Transactions Via NCR APTRA Connections

NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, today announced that Cathay United Bank (“CUB”) has become the first bank in Taiwan to provide personalized automated teller machine (“ATM”) transactions by using NCR APTRA Connections software. APTRA Connections enhances the customer experience while also supporting a bank’s targeted marketing programs. NCR partnered with Pershing Systems Corporation, a renowned information technology reseller in Taiwan. CUB is the fourth largest ATM deployer in Taiwan with more than 1,900 ATMs.

APTRA Connections is now running on about 180 units of NCR SelfServ ATMs and 120 units from another vendor. Most of these ATMs are installed at busy locations, primarily in metro stations to provide customers with personalized services. CUB is also planning to extend the new features to its entire ATM network gradually.

APTRA Connections enables CUB to recognize their customers and display personalized greeting message. CUB customers can customize their ATM menu by pre-selecting favorite transaction options that include their usual cash withdrawal amount, bill payment and bank transfers, resulting in fewer screens to navigate and save time – as much as 33 percent faster than a typical transaction.

The new features have made a typical CUB customer’s life easier, for example he can simply pre-select his regular monthly transactions like house mortgage, cross-bank transfer to his kids’ tutor, credit-card payment and cash withdrawal in one go with just a few clicks.

In the next stage, CUB customers will also be able to choose their own theme as personalized ATM menu background. CUB is also planning to use APTRA Connections to deliver target marketing programs, in order to capture one-to-one marketing messages and customer responses. In addition, CUB will be able offer some of its available online banking services on ATMs very soon, such as bill payment, donations, and telecom bill and fixed line broadband payments.

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