the pioneer of
and leading innovator of naturally-sourced supplements based on
Real Food Technology® solutions
, and creator of the
M5MSM (Mission 5 MillionSM)
social entrepreneurial movement, announced updates and additions to its executive management team and corporate structure to further support its strategic plans. Joel Bikman is joining the company as Chief Marketing Officer. Bob Adam has been named General Manager, U.S. Sales, and Terrie Bayless has been named Assistant General Manager, U.S. Sales.
Joel Bikman joins Mannatech as Chief Marketing Officer, with many years of experience in marketing within both the direct sales and nutritional supplements industry. As Chief Marketing Officer for Mannatech, Mr. Bikman will oversee the company’s efforts in product marketing, creative services, communication and overall strategic marketing and research. Mr. Bikman most recently served as Senior Vice President of Sales and Marketing for TriVita, a wellness and services company based in Scottsdale, Arizona. Previously, Mr. Bikman served as Vice President of Marketing at Freelife International in Phoenix, Arizona, and also Vice President of Marketing at Isagenix International in Chandler, Arizona. Prior to his entry into direct sales, Joel Bikman served as Account Supervisor at Cramer-Krasselt, the second-largest independent advertising agency in the country.
Mr. Bikman holds a BA in Communications and an MBA from Brigham Young University in Provo, Utah.
Bob Adam will now serve Mannatech as General Manager, U.S. Sales. In this new role, he will oversee all sales and Associate advocacy efforts specifically for the U.S. market. Bob joined the corporate team in 2004, and served as an Independent Associate leader from 1997 until that time. Mr. Adam has consistently made a significant, measurable impact on Mannatech’s field relations since joining the corporate team. Most recently, he created and led the Flight Team program, which focuses on training and coaching of both new and veteran leaders within the company.