This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Craft Beer Learns Big Brewers' Summer Games

PORTLAND, Ore. (TheStreet) -- It took craft beer a while to come around to it, but it's finally embraced summer beer season and the lighter, more available brews that go with it.

Craft beer has never had trouble brewing wheat beers, light summer ales, Kolches and other refreshing summer beers for the season, but the small brewers always seemed to stop just shy of turning down the alcohol content and bulking up their packaging. It's tough to blame them, considering summer beer season used to look a lot like this:

That's kind of the opposite of what small craft brewers have been going for, but it's tough to argue with the results. When the 30-packs show up on shelves and the beer coolers come out of storage, the whole industry gets a boost. Last year, the beer industry produced between 14.5 million and 16 million barrels for the first four months of the year. By the time Memorial Day came around in May, that number was up to 17.5 million. That million-barrel bump from April to May has been constant since the recession, but was a 4 million-barrel leap in 2008.

That's around the time craft beer's window into the Big Beer-driven summer beer market opened. The Beer Institute, a beer industry organization based in Washington, notes that as craft beer gained market share during the recession, the overall industry kept posting losses -- including a 1.4% drop as recently as last year. The Beer Institute compared unemployment rates with average monthly beer shipments during the same period and found overall shipments began decreasing steadily in 2009 and continued through June of 2012 in direct correspondence with job numbers.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $130.69 -0.83%
FB $79.15 -1.20%
GOOG $532.26 -1.40%
TSLA $249.98 -0.58%
YHOO $42.99 -0.19%

Markets

DOW 18,055.65 -70.47 -0.39%
S&P 500 2,111.17 -9.62 -0.45%
NASDAQ 5,076.5460 -21.43 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs