CINCINNATI, May 16, 2014 /PRNewswire/ -- The Kroger Co. (NYSE: KR) Family of Stores invites customers to join in supporting the men and women of the armed forces and their families during its annual Honoring Our Heroes campaign in partnership with the USO.
Kroger, together with customers, employees and vendors, will provide $2.3 million to support the USO's broad range of programs that assist service members and their families. Since 2010, Kroger has provided more than $8.5 million to support the USO – the largest cumulative gift to the USO in that organization's history.
"The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children," said Lynn Marmer, Kroger's group vice president for corporate affairs. "The USO connects with our service men and women every step of the way, and Kroger is proud to honor our troops and veterans by supporting them."
Honoring Our Heroes Sales EventBeginning this weekend and during the following two weeks, store-wide promotions will feature hundreds of popular products at special sale prices. Customers can support brands that make Kroger's donation possible by purchasing participating items identified by customized shelf tags, including Kroger's own products and items from key partners including Coca Cola, Frito Lay, Kraft, Mondelez, Post assorted cereals, and more. Because start and end dates vary by region customers are encouraged to check their local store for details. All of the funds raised will support the broad range of programs and services the USO provides to service members, their families, wounded troops, and our veterans. A private, nonprofit organization, the USO provides programs, treatment, comfort and much more to enhance the quality of life for America's military personnel and their families wherever they serve.