This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

YuMe/Nielsen ShareShift 2014 ( (Graphic: Business Wire)

YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, initiated the research that explores key scenarios where shifting TV dollars to digital video improves campaign performance. The YuMe-commissioned Nielsen study helps to establish norms, analyze impact, and understand optimal shift levels for planning holistic TV and digital video campaigns.

“This research supports the dramatic shifts we’re seeing in consumer viewing patterns, where viewers are moving from single screen TV to multi-screen digital video and TV,” says Ed Haslam, SVP Marketing, YuMe. “An interesting takeaway from the research is that if you’re only using TV buys to reach young men, you’re spending too much.”

The YuMe study utilized Nielsen's combined TV and online panels and 12 representative TV + digital video campaign scenarios to derive industry-level guidelines on shift opportunity and performance. The study showed that among millennial men, who tend to watch less traditional TV than other demographics, a 10%-30% budget shift extends reach by up to 8%. The research shows that shifting dollars to digital can also achieve dual platform exposure, shown in prior industry studies to improve campaign performance and enhance brand results.

“Finding the right media mix for maximum ROI has been a hot topic for many years now; however, we’ve finally reached a tipping point where we have enough data to push past conjecture and use campaign results to inform smarter cross-media planning,” says Ronjan Sikdar, Director of Media Analytics, Nielsen.

Overall, this study led to massive amounts of valuable research around viewing behavior and shift percentages, ultimately providing enough insight for YuMe to build an industry-first ShareShift Simulator leveraging the results of the unbiased industry study from Nielsen. The web-based simulator is coming soon and takes into consideration many variables, while looking at the effects of shifting 10%, 20% or 30% of campaign budget from TV to digital video. Measured effects include reach, frequency, GRP, CPM, and CPP metrics.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,719.92 -78.57 -0.44%
S&P 500 2,080.41 -9.70 -0.46%
NASDAQ 5,108.6660 -18.8590 -0.37%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs