ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that CEO Scot Wingo will present at the upcoming IRCE Focus: Brands & B2B conference taking place May 18-20, 2014, at the Jacob K. Javits Center in New York. Wingo will co-present a session titled “Amazon: Friend or Foe?” on Tuesday, May 20, at 12:45 p.m. EDT. The session will focus on the numerous opportunities for brands to successfully sell through Amazon.
“B2B is quickly becoming the new B2C,” said Wingo. “The traditional relationship between brands and consumers is shifting with the continued acceleration of online retail. As e-commerce veterans, we have a plethora of information to share about this emerging trend and how brands can leverage Amazon to execute an effective strategy. We’re excited to be part of this influential conversation.”
IRCE Focus: Brands & B2B will offer successful strategies for B2C, B2B and everything in between. Noteworthy speakers will come together to share their expertise and insights into what’s happening in the world of B2B and B2C e-commerce. This knowledgeable group will discuss strategies for brands, manufacturers, wholesalers and more to effectively manage direct-to-consumer relationships, channel complexity and digital marketing for brands.