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WASHINGTON, May 15, 2014 (GLOBE NEWSWIRE) -- Reflecting its position as a global leader in commercial real estate intelligence, CoStar Group, Inc. (Nasdaq:CSGP) today announced the launch of a new brand identity. The new branding, which includes a new logo and brand architecture, was designed to unite CoStar Group's flagship brands with a modern, cohesive look that will enhance customers' access to the full breadth of the company's industry leading information, analytics and marketplace solutions.
"CoStar Group's passion is rooted in building and maintaining the commercial real estate industry's premier community and information network," stated Andrew C. Florance, Founder and Chief Executive Officer of CoStar Group. "By connecting our flagship information, software and marketing services through a cohesive brand logic, we aim to empower our customers with improved access to the most comprehensive resources to drive confident, well-informed decision-making."
The company's new brand identity defines five flagship brands under the CoStar Group parent company – CoStar, LoopNet, Apartments.com, BizBuySell and LandsofAmerica – and organizes the company's service offerings within these flagship banners. The result is a streamlined network of platforms that make it easier for customers to find the right tools for their needs across commercial real estate information and marketing, apartment rentals, and business and land marketplaces.
"Following our acquisitions of Apartments.com in April 2014 and LoopNet in April 2012, our combined teams are collaborating to execute on our aggressive business plan and continually improve the customer experience," commented Florance. "This new branding initiative is a logical step in our ongoing effort to unlock the full potential of our robust network to the benefit of our customers and the industry."
The creation of a new logo brings a dynamic and consistent visual identity to CoStar Group and its flagship brands. The new company logo comprises a series of five diamond-shaped pins, representative of the five flagship brands that have come together to form the CoStar Group community. These pins are organized in a circle to create a central star that is leaning forward – signifying the company's ethos of supporting its customers and helping them propel their businesses into the future.