This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

CoStar Group Unveils New Brand Identity

Stocks in this article: CSGP

WASHINGTON, May 15, 2014 (GLOBE NEWSWIRE) -- Reflecting its position as a global leader in commercial real estate intelligence, CoStar Group, Inc. (Nasdaq:CSGP) today announced the launch of a new brand identity. The new branding, which includes a new logo and brand architecture, was designed to unite CoStar Group's flagship brands with a modern, cohesive look that will enhance customers' access to the full breadth of the company's industry leading information, analytics and marketplace solutions.

"CoStar Group's passion is rooted in building and maintaining the commercial real estate industry's premier community and information network," stated Andrew C. Florance, Founder and Chief Executive Officer of CoStar Group. "By connecting our flagship information, software and marketing services through a cohesive brand logic, we aim to empower our customers with improved access to the most comprehensive resources to drive confident, well-informed decision-making."

The company's new brand identity defines five flagship brands under the CoStar Group parent company – CoStar, LoopNet,, BizBuySell and LandsofAmerica – and organizes the company's service offerings within these flagship banners. The result is a streamlined network of platforms that make it easier for customers to find the right tools for their needs across commercial real estate information and marketing, apartment rentals, and business and land marketplaces.

"Following our acquisitions of in April 2014 and LoopNet in April 2012, our combined teams are collaborating to execute on our aggressive business plan and continually improve the customer experience," commented Florance. "This new branding initiative is a logical step in our ongoing effort to unlock the full potential of our robust network to the benefit of our customers and the industry."

The creation of a new logo brings a dynamic and consistent visual identity to CoStar Group and its flagship brands. The new company logo comprises a series of five diamond-shaped pins, representative of the five flagship brands that have come together to form the CoStar Group community. These pins are organized in a circle to create a central star that is leaning forward – signifying the company's ethos of supporting its customers and helping them propel their businesses into the future.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,656.77 +299.90 1.73%
S&P 500 2,045.29 +32.40 1.61%
NASDAQ 4,722.2680 +77.9560 1.68%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs