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Amazon and Netflix Are Going After Your Kids

Creative Galaxy's "characters Arty and Epiphany travel around the galaxy to solve problems with art, inspiring creative thinking through crafts, music and dance," it says. The show aims to give watchers "real-life tools they need to re-create Arty's experience, a live-action piece at the end of each animated episode will take viewers through the craft project that Arty showcased in the galaxy."

Annedroids is about a "young female genius, her human friends, android assistants and the amazing scientific discoveries they make while undertaking the biggest experiment of them all: growing up," Amazon says.

The three children's shows were a part of Amazon's first group of pilots. Amazon said in March that it had greenlighted an additional six shows, three of which were also geared toward children. Among the approved pilots are Wishenpoof!, about a girl with magic wishes and Gortimer Gibbon's Life on Normal Street, about a boy named Gortimer.

Amazon is looking to go head to head in the streaming video arena against Netflix (NFLX - Get Report) in both original programming as well as top content deals. Last month, Amazon inked a deal with Time Warner's (TWX) HBO for older, yet popular shows including The Sopranos and early season of True Blood.

But Netflix is still the leader when it comes to streaming video, with its 35 million and growing domestic subscribers. A report by research firm Sandvine said Netflix accounted for 34.2% of downstream traffic during peak traffic time so far this year, up from 31.6% in the second half of 2013.

Netflix is also eyeing opportunity in children's programming. Netflix announced in March three new original kids series in partnership with DreamWorks Animation (DWA) that will debut on the streaming service later this year. The shows are spin offs of popular movies, include Madagascar's King Julien in his very own show, Puss in Boots, and Veggie Tales in the House. The kids' series join Netflix's first original children's series, Turbo FAST, an expansion of the 2013 DreamWorks movie Turbo. Turbo Fast launched its second season on April 4, 2014.

Netflix recently upped its pricing model. It will now charge new customers a monthly fee of $8.99, while existing customers will stay at the $7.99 price for a period of two years. Netflix said during its first-quarter earnings call that the incremental revenue will be used for further content acquisition.

--Written by Laurie Kulikowski in New York.

>>Read More:

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Mobile Commerce Expected to Surpass $100B in 2014. But Are Retailers Ready?

Why Netflix Will Cost More Now

 

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
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