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TheStreet Open House

Amazon and Netflix Are Going After Your Kids

Stocks in this article: AMZNNFLXTWXDWA

NEW YORK (TheStreet) - Amazon (AMZN) and Netflix (NFLX) are both looking to up the ante when it comes to original content programming that grabs the so-called binge watching momentum. So, what better age group to satisfy than kids?

Amazon said Thursday that the first of three of its original children's programming series will premiere later this month, available for streaming through Prime Instant Video and via Amazon's Kindle FreeTime app. Amazon is launching the first six episodes of the animated series, Tumble Leaf, on May 23; Creative Galaxy, an interactive art adventure series, launches on June 27 and Annedroids, a live-action series, debuts on July 25. Additional episodes of the shows will follow later this year, the company said in a press release.

The educational programming is designed to "inspire kids to learn through creativity, imagination and play," Amazon said in a press release. Both Tumble Leaf and Creative Galaxy are geared toward preschool-aged children) while Annedroids is targeted to children ages four to seven. The shows are available only through Amazon Prime, its $99-a-year shipping and streaming service.

Amazon noted the preschool programming is being developed with the support of Dr. Alice Wilder, an educational psychologist and the producer and director of the popular series Blue's Clues and Blue's Room.

"We share the belief that creativity and curiosity are muscles that need to be exercised, refined and nourished to provide children with the skills they need to succeed in today's rapidly changing world," Wilder said, who is also the educational advisor for Amazon Studios' kids programming. "With an educational system that is focused on test-preparedness, literacy and numeracy, many parents find their kids faced with a curriculum gap. By combining core content with creativity and play, we will be able to help parents fill that gap."

Tumble Leaf "follows Fig the Fox and his best friend Stick as they discover adventure, friendship and love around every bend," Amazon noted. The show focuses on promoting exploration and scientific thinking through play.

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