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DeNA Deploys NetSuite OneWorld For Global Business Management

SAN JOSE, Calif., May 15, 2014 /PRNewswire/ -- NETSUITE SUITEWORLD 2014 -- NetSuite Inc., (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that DeNA Co., Ltd., a global Internet leader best known for its mobile games, has deployed NetSuite OneWorld for the company's global management of financial and employee management across 10 countries including Japan, the U.S. and Singapore. DeNA is relying on NetSuite OneWorld to manage its core business operations including financial consolidation, multi-currency, order management and purchasing. In addition, NetSuite OneWorld's employee center capability allows DeNA to manage its global employee workforce. Since using NetSuite OneWorld, DeNA has improved business efficiency, streamlined business processes and gained real-time visibility to its business performance.

Since its founding as a Tokyo-based online auctions startup in 1999, DeNA has continuously expanded its portfolio of growth engines with a focus on mobile games and ecommerce. DeNA has also launched a host of new mobile services across a range of categories spanning from a mobile comic magazine app to an e-learning app. The company has expanded its mobile gaming business on a global scale with offices and development studios in Asia, the Americas and Europe. After a rigorous software evaluation process, the company selected NetSuite OneWorld to support its global expansion and business growth.   

Atsushi Murakami, the head of DeNA's IT Strategy Department, described the company's introduction of NetSuite: "In order to support DeNA's growth, it was imperative for us to enable employees to share their internal data in a quick and efficient way. Our interoffice infrastructure for accounting, human resources and other administrative processes had to be flexible enough for the rapidly changing global business environment. It was also necessary for us to streamline our day-to-day operations as much as possible."

DeNA's initial priority was to deploy an HR management tool as the foundation of the group-wide business operation. The tool's ability to adapt itself to the constantly changing industry landscape was essential and DeNA was seeking to use it in multiple offices across borders. DeNA selected NetSuite OneWorld not only to run financial operations, but also to run HR workflows ranging from training, payroll, time-off, and expense reports to performance reviews, which significantly simplified and streamlined DeNA's business processes.

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