DALLAS, May 15, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Canadian coalition loyalty business signed a multi-year agreement with Moneris Solutions Corporation ("Moneris"), Canada's largest credit and debit card processor, as a sponsor in the AIR MILES® Reward Program.
With more than 350,000 customers in North America, Moneris, jointly owned by BMO Bank of Montreal (TSX:BMO) (NYSE:BMO) and Royal Bank of Canada (TSX:RY) (NYSE:RY), provides credit, debit, wireless and online payment services for merchants, servicing a wide range of industry segments. In addition to the more than three billion credit and debit card transactions it processes annually, Moneris offers electronic loyalty and stored-value gift card programs.
As a national AIR MILES Sponsor, Moneris will begin to offer small- to mid-market and above merchants AIR MILES reward miles for newly acquired payment processing services. Additional merchant and customer reward miles issuance growth opportunities will also soon be offered.
"We are pleased to welcome AIR MILES as a strategic partner and bring the benefits of the AIR MILES Reward Program to our customers," said Rob Cameron, chief product and marketing officer of Moneris Solutions. "Moneris continuously strives to add new value to our service offering. Integration of this loyalty program is a key component of our delivery of innovative and secure payment solutions."According to Statistics Canada, there are currently more than 1.1 million small and mid-size businesses - defined as less than 499 employees - in Canada that account for over half of Canada's gross domestic product (GDP). Ninety-eight percent of these businesses have less than 100 employees. The AIR MILES Reward Program includes a unique value proposition for Canadian small business owners through its AIR MILES for Business facet for approximately 800,000 collectors who are small business owners. AIR MILES for Business collectors earn reward miles for both personal and business transactions, and receive access to exclusive merchandise, events and travel rewards designed especially for small business owners.