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May 14, 2014 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly owned subsidiary, Qualcomm Technologies, Inc. (QTI), in collaboration with Sohu.com (NASDAQ: SOHU), a leading Chinese online media, search, gaming, community and mobile service, has conducted the first announced live public demonstration of LTE-TDD Broadcast in
China, featuring High Efficiency Video Coding (HEVC) and Dynamic Adaptive Streaming Over HTTP (DASH) technologies. The demo utilized devices based on Qualcomm Reference Designs by QTI featuring QTI's Qualcomm
™ 400 processors and integrated Qualcomm
® Gobi™ modems, and was supported by QTI's LTE Broadcast solution for the evolved Multimedia Broadcast Multicast Service (eMBMS) platform. The demo took place today during the Qualcomm Reference Design & Wireless Innovation Summit hosted by QTI in Shenzhen.
LTE Broadcast is designed to support mobile network operators (MNOs) to more efficiently manage their spectrum and network loads by allowing the multicast of high-demand content such as live sporting events, breaking news or software updates, so that multiple users receive the same content simultaneously. LTE Broadcast utilizes standard LTE network architecture and modems, helping simplify implementation and saving costs.
"We're excited to be supporting the growth and evolution of LTE networks worldwide," said Raj Talluri, Senior Vice President of Product Management, QTI. "With LTE Broadcast, operators can better utilize their existing LTE infrastructure to deliver customers an optimized, premium video experience on the latest mobile devices without overloading their networks."
"This demonstration marks an important milestone in the deployment of LTE Broadcast, which we believe will significantly enhance our customers' ability to view popular, live content directly on their mobile devices," said Zeng, Xiongjie, President of Sohu Mobile Video. "We're excited to be working with QTI to bring this innovative technology to market."