VANCOUVER, British Columbia, May 14, 2014 /PRNewswire/ -- Coast Hotels, the refreshingly local™ North American hotel group, is announcing the start of the Great Coast Road Trip tomorrow, May 15, 2014. With Zipcar, the world leader in car sharing, as the exclusive transportation partner, the interactive campaign kicks off in Lethbridge, AB, with plans to cruise through 21 wonderfully unique cities across Canada and down the U.S. West Coast ending 2,650 miles later in Santa Barbara, CA on June 14.
"We're thrilled to kick off this interactive campaign and showcase our great accommodations, uniquely local experiences, and the adventurous spirit of the writers along the way," said Sarah Kirby Yung, executive director, marketing & communications for Coast Hotels. "This will be a truly memorable journey for those participating, and we hope it will inspire those at home to plan their own summer road trip getaways and keep an eye out for our bright and colorful Great Coast Road Trip branded Zipcar as it passes through cities from Lethbridge, AB to Santa Barbara, CA."
In April, Coast Hotels hosted a search for a budding blogger to join in this international journey, and has selected Shaun Robertson of This Life in Trips. Shaun submitted the winning application, which asked bloggers to fill out a short survey on what inspires them to travel and how they capture their memories. Shaun will join the seven other travel-savvy bloggers each completing one leg of the month-long promotion before handing off the Zipcar, a Ford Escape, to the next participant and keep the adventure going!
This select group of bloggers will capture their own on-the-road experiences through blog posts and photography that will be featured on the Great Coast Road Trip website and distributed via the brand's social media channels. Future guests can follow along to discover new travel inspiration and refreshingly local™ gems in Coast Hotels destinations for their own upcoming vacations. Participating bloggers include:
- Leg One
- Leg Two
- Leg Three
- Leg Four
- Leg Five
- Leg Six
- Leg Seven
- Leg Eight
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