This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Alaska Air Group Announces Leadership Changes

SEATTLE, May 14, 2014 /PRNewswire/ -- Alaska Air Group, the parent company of Alaska Airlines and Horizon Air, announced several changes today to reorganize responsibilities among the company's senior leadership.

CFO Brandon Pedersen has been promoted to executive vice president, finance, and chief financial officer. In addition to his finance responsibilities, Pedersen now oversees financial planning and analysis and internal audit.

Andrew Harrison, vice president of planning and revenue management, has been promoted to senior vice president of planning and revenue management. Along with his existing responsibilities, he will oversee corporate real estate as well as pricing and revenue aspects of Alaska Airlines' Mileage Plan frequent flier program.

Joe Sprague has been promoted to senior vice president of communications and external relations. Sprague will oversee government affairs, community relations, sales and community marketing, and corporate communications. Alaska Air Group will search for a replacement for Sprague's previous role as vice president of marketing.

"Brandon and Andrew have played key roles in strengthening Alaska to help us perform successfully in this hyper-competitive industry, and these changes will tighten coordination within their respective areas," CEO Brad Tilden said. "Joe's extensive background in community relations, government affairs and communications is a great fit as we connect with key stakeholders about the role we serve in the community."

Herman Wacker, vice president of legal, will become general counsel on Oct. 1, when Keith Loveless, executive vice president and current general counsel, retires. Wacker will also assume the role of chief ethics and compliance officer immediately.

"Keith's wisdom and good judgment have guided us through many challenges during his long career at Alaska," Tilden said. "Herman is the ideal person to succeed Keith given his thoughtful and creative leadership and his skill in representing the best interests of our company, our people and our interactions with the community."

Pedersen joined Alaska in 2003 and assumed roles of increasing responsibility, becoming chief financial officer in 2010. Harrison, who also joined Alaska in 2003 after a 16-year career in public accounting, became vice president of planning and revenue management in 2008.

Sprague started as a regional sales director at Alaska in 2000. He later served as managing director of government affairs in Washington, D.C., and then led the public affairs, inflight services and cargo divisions before he became vice president of marketing in 2010.

Loveless, a 28-year veteran at Air Group, joined Alaska in 1986 following his tenure with the Seattle law firm of Bogle & Gates. He was elected corporate secretary of Air Group in 1996 and general counsel in 1999.

Wacker joined the company in 2007 as associate general counsel and managing director of labor and employment law. He has practiced this area of the law in Seattle since 1975 and has represented labor unions, employees and employers as an advisor, mediator and trial lawyer.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves nearly 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit For more news and information, visit the Alaska Airlines Newsroom at

SOURCE Alaska Air Group

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs