NEW YORK, May 14, 2014 /PRNewswire/ -- placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today that it has expanded its partnership with Rentrak to add past and current automotive purchasing behavior to its programmatic platform. The addition of Rentrak TV currency combined with Polk automotive data provides advertisers with the opportunity to more precisely target new buyers, cross shoppers and automotive buyers by make, model and other characteristics.
"The automotive industry has always been a prime mover with innovation in the advertising industry. They were very aggressive with online, and we think there's a big opportunity for OEMs and other players with our programmatic solution," said Derek Mattsson president of placemedia. "Being able to offer Rentrak's millions of televisions integrated with Polk data will provide a very unique ability to micro-target audiences."
"The combination of depth and breadth of actual viewing behavior provided by Rentrak with the household consumer information provided by Polk and the programmatic engine that placemedia offers will significantly enhance the way automotive OEMs target specific messages to specific audiences," says Bill Livek, vice chairman and chief executive officer of Rentrak.
ABOUT PLACEMEDIABased in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment. For more information, visit www.placemedia.com.ABOUT RENTRAKRentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com. Logo - http://photos.prnewswire.com/prnh/20130923/CL84090LOGO SOURCE placemedia