This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Placemedia Expands Partnership With Rentrak To Give More Targeting Power To Automotive OEMs

Stocks in this article: RENT

NEW YORK, May 14, 2014 /PRNewswire/ --  placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today that it has expanded its partnership with Rentrak to add past and current automotive purchasing behavior to its programmatic platform. The addition of Rentrak TV currency combined with Polk automotive data provides advertisers with the opportunity to more precisely target new buyers, cross shoppers and automotive buyers by make, model and other characteristics.

placemedia logo

"The automotive industry has always been a prime mover with innovation in the advertising industry.  They were very aggressive with online, and we think there's a big opportunity for OEMs and other players with our programmatic solution," said Derek Mattsson president of placemedia.  "Being able to offer Rentrak's millions of televisions integrated with Polk data will provide a very unique ability to micro-target audiences."

"The combination of depth and breadth of actual viewing behavior provided by Rentrak with the household consumer information provided by Polk and the programmatic engine that placemedia offers will significantly enhance the way automotive OEMs target specific messages to specific audiences," says Bill Livek, vice chairman and chief executive officer of Rentrak.

ABOUT PLACEMEDIABased in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online.  The result is broad national reach with highly effective targeting, and a better return on investment. For more information, visit www.placemedia.com.

ABOUT RENTRAKRentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

Logo - http://photos.prnewswire.com/prnh/20130923/CL84090LOGO

SOURCE placemedia

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs