ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced that RP Data, a leading provider of consumer, financial and property information, analytics and services to business and government services, has adopted Scout® for customer lifecycle management. RP Data’s customer success, marketing and sales teams are leveraging Scout to increase product adoption, improve retention rates and expand cross-sell or up-sell opportunities. By tapping into detailed customer usage data and Scout’s predictive analytics capabilities, RP Data has been able to proactively partner with customers to deliver value and grow relationships.
RP Data is the largest provider of property information, analytics and risk management services in Australia and New Zealand. As the most trusted source for property information to over 10,000 business and 100,000 end users including real estate agents, consumers to banks, mortgage brokers, financial planners and government bodies, RP Data selected Scout to glean detailed usage data insights from this vast customer-base. Using Scout, the company is able to more effectively evaluate the value of its products and service based on actual usage data at the customer, subscription or individual user-level. This information has empowered RP Data to identify retention risks and opportunities, analyze pricing and packaging structures, while helping its customers select the appropriate model based on usage and value.
“Before Scout, we were experiencing a churn rate in our customer base that we were not comfortable with and looking for a solution to help minimize churn and proactively retain customers,” said Greg Dickason, general manager of data solutions at RP Data. “Scout has already given us a five times ROI helping us predict who is at risk to churn based on customer usage, but it also helps us implement specific actions and processes to ensure those customers become customers for life. We are changing customer behavior to allow them to grow their businesses using our products and Scout is a key component of our success.”