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TheStreet Open House

Peter Gammons Uses Pandora Radio

Stocks in this article: PGOOGYHOO

NEW YORK (TheStreet) -- If you don't think Internet radio has made it to the mainstream, think again. I was just listening to MLB Network's Peter Gammons on Fox Sports Radio with Steve Gorman. When asked about the music he's listening to now, Gammons pointed out that he discovered an artist on Pandora (P).

Might seem insignificant. And it's certainly not a reason to buy Pandora stock. It's hardly a buy here, but it's worth thinking about how ubiquitous Pandora has become. This increasing omnipresence lends support to what I truly think is about to happen -- some Pandora-related M&A. Quite possibly a buyout, particularly in light of the reported purchase of Beats Electronics by Apple (AAPL).

ICYMI: I lay out what I think is a pretty sturdy rationale for a takeout of Pandora by Google (GOOG) or Yahoo! (YHOO) in Google or Yahoo! Buying Pandora Makes a Ton of Sense.

Given the trend Facebook (FB) kicked into high gear of buying up companies for their user bases, Google and/or Yahoo! have got to be looking at Pandora. It's not only a user base, but a sticky one. One that's built around music. And if you're looking to integrate, synergize and monetize everything from search to video, there's no more prolific, yet wholly underutilized area than music.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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