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Newsbyte: Macy's.com Gains Better Insight Into Customers With Predictive Analytics From SAP

WALLDORF, Germany, May 13, 2014 /PRNewswire/ --  SAP AG (NYSE: SAP) today announced that Macy's.com has successfully deployed the SAP® InfiniteInsight® solution to help better understand customer buying behavior and optimize email and website marketing campaigns.

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For Macy's.com, speed to market is key. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category. The traditional approach to predictive analytics would have required a number of data scientists on staff for Macy's.com, as well as a predictive model for each product category. With SAP InfiniteInsight, Macy's.com now has a solution for the automated creation of accurate and robust predictive models. The solution replaces the classic model creation process, which is manual, repetitive and prone to human error. Macy's.com is now able to build 20 predictive models in a few weeks, a 15 times increase in productivity compared to the previous solution.

Working with SAP, Macy's.com deployed SAP InfiniteInsight in three months and has since seen an eight to 12 percent increase in online sales through more targeted emails to registered users as well as visitors to the Macy's.com website.

"SAP InfiniteInsight is a product that excels in speed to results," said Kerem Tomak, group vice-president, marketing analytics and CRM, Macys.com. "It's scalable, concise and very efficient — it's the reliable choice for predictive modeling. It's my go-to product for everything that requires scales for my enterprise level solution."

Based on patented automation technology from KXEN, an SAP company, SAP InfiniteInsight is designed to bring greater insight to more people by extending the power of predictive analytics from data scientists to line-of-business users.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

Media Contact: Jason Grosse, +1 (415) 694-8554, jason.grosse@sap.com, PDT

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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