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May 13, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates today announced it will integrate comScore's validated Campaign Essentials (vCE), a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
vCE will provide Targeted Victory with enterprise campaign validation across its digital ad buys, including display and video. The solution will provide metrics on digital ad viewability, audience and geography verification, brand safety, and detection of non-human traffic to help improve campaign performance.
vCE will also deliver Targeted Victory with industry-accepted campaign metrics such as reach, frequency and GRPs, which account for ads delivered to actual people . Targeted Victory will now be able to optimize campaigns for clients beyond the standard ad server metrics on a near real-time basis across the different ad types and media channels. This gives Targeted Victory the ability to maximize the effectiveness of marketing dollars being spent by providing in-flight campaign optimization.
"comScore's validated Campaign Essentials gives us an effective way to enhance our inventory and ensure that our clients are getting the quality product that they are paying for," said
Angie Teates, Director of Online Advertising Operations at Targeted Victory. "Incorporating a service like vCE to our current methods, we now have assurance that the advertisements we deliver are actually viewed by the intended target audience in a brand safe environment. The results of such will yield a higher return on digital marketing dollars for our clients in the political space through heightened awareness of candidates, increase of funds raised, and ultimately mobilizing voters."
"The upcoming election cycle will see a huge surge of campaign and issue-based ad spending, and it's important to see that those dollars are maximized. vCE not only helps ensure that digital ads are delivered to the right target audiences in the right context, but also provides the ability to quickly course-correct if they are not hitting their mark as well as they can be," said Jodi McDermott, Group VP of Product Management at comScore.