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Jim Cramer's 'Mad Money' Recap: American Consumers Are Still Afraid

Second, Cramer said the book outlines that today's banks are far more contained than anyone realized. Geithner's only choice at the time was to slap the entire industry hard, and his stress test programs that are now in place will forever curtail the banks' ability to make money and return money to its shareholders.

The demons of the past will continue to haunt the banks, Cramer concluded, which is why the banks remain a terrible place to put your money.

Executive Decision: Steve Hughes

For his "Executive Decision" segment, Cramer sat down with Steve Hughes, chairman and CEO of Boulder Brands (BDBD), the healthy foods maker that's home to such brands as Smart Balance, Earth Balance and Glutino.

Hughes said Boulder Brands now consists of six brands, encompassing everything from plant-based products to gluten-free to frozen items. He said that Smart Balance remains its largest cash generator, which is allowing the company to build new infrastructure and introduce newer brands to its existing retailers.

When asked about the company's drop in gross margins, which has sent shares plummeting in recent weeks, Hughes explained it as an anomaly. He said that historically margins have been in the low-40% range, but in the most recent quarter it dipped to 37%. Hughes expects that number to bounce back to normal levels.

Turning to the healthy eating trend, Hughes said eating well is going mainstream, as the company's partnership with Target (TGT) is proving. He said for many people, choosing to eat gluten-free, for example, is a self-discovered option and one that more and more people are trying and sticking with.

Cramer told viewers that Boulder Brands has an interesting story and one that investors should take time to learn more about.

Executive Decision: Doug Tough

In his second "Executive Decision" segment, Cramer sat down with Doug Tough, chairman and CEO of International Flavors & Fragrances (IFF), a stock that's up 13% so far in 2013 thanks to its most recent seven-cents-a-share earnings beat.

Tough started off by saying IFF has labs all over the world and is customizing its flavors and fragrances for local tastes to ensure the company is always giving the customers what they want. He said his company has the best technology, which is helping it win new business and grow faster than the industry average.

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