This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zillow Launches New TV Ad; Prepare to Get Teary-Eyed

The new TV ad "chronicles how a modern family uses technology to propel their house hunt, while also highlighting the emotional significance tied to finding the perfect place to call home," Zillow said in a release on Monday. The TV and radio spots feature an original soundtrack by singer/songwriter Ray LaMontagne and commissioned by Zillow.

"This ad campaign showcases the way technology drives how families collaborate, shop for and ultimately find not just a house -- but a place for their lives to happen," Zillow's Chief Marketing Officer Amy Bohutinsky said in the release. "We're thrilled to partner with Ray LaMontagne on this, with an original soundtrack that elevates our TV and radio creative to a really meaningful and impactful level."

The online real estate company, known for its "Zestimate" home appraisals, had previously said that it planned to spend $65 million in advertising-related expenses in 2014, up from 60% from the prior year, as competitors like Trulia (TRLA) and Move Inc. (MOVE), the owner of Realtor.com, up their game in the online real estate space.

Among its other proprietary products and tools,the company last week launched the Zestimate forecast, which will build on the company's proprietary home appraisal formula by forecasting what a home will be worth in 12 months. Zillow initially launched the forecast tool on 50 million homes and has plans to roll it out to the majority of U.S. homes, it said.

"Family Search" was produced by DeutschLA and directed by Eliot Rausch, who also directed Zillow's second TV spot "Long Distance," which recently won an Effie for advertising effectiveness, the company noted.

Last week, Zillow reported a first-quarter loss on a GAAP basis of $6.26 million, or 16 cents a share, primarily related to increases in advertising spending. A year earlier, the company posted a loss of $3.75 million, or 11 cents a share. On a non-GAAP basis, though, the company posted adjusted net income of $873 million, or 2 cents a share, compared to $399 million, or 1 cent a share, in the year earlier quarter. Non-GAAP earnings do not include share-based compensation expenses.

Zillow had record revenue in the March-ended quarter, up 70% from the year prior quarter to $66.2 million, a record for the Seattle-based company. Analysts, according to Thomson Reuters, expected the company to post a loss of 8 cents a share on revenue of $63 million.

Zillow shares were rising 2.2% to $99.75 on Monday.

--Written by Laurie Kulikowski in New York.

>>Read More:

Mobile Commerce Expected to Surpass $100B in 2014. But Are Retailers Ready?

Why Netflix Will Cost More Now

5 Free Wedding Apps for Every Bride (and Groom) 

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
Z $93.22 0.00%
AAPL $132.54 0.00%
FB $80.54 0.00%
GOOG $540.11 0.00%
TSLA $247.73 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs