This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Zillow Launches New TV Ad; Prepare to Get Teary-Eyed

Stocks in this article: Z TRLA MOVE

The new TV ad "chronicles how a modern family uses technology to propel their house hunt, while also highlighting the emotional significance tied to finding the perfect place to call home," Zillow said in a release on Monday. The TV and radio spots feature an original soundtrack by singer/songwriter Ray LaMontagne and commissioned by Zillow.

"This ad campaign showcases the way technology drives how families collaborate, shop for and ultimately find not just a house -- but a place for their lives to happen," Zillow's Chief Marketing Officer Amy Bohutinsky said in the release. "We're thrilled to partner with Ray LaMontagne on this, with an original soundtrack that elevates our TV and radio creative to a really meaningful and impactful level."

The online real estate company, known for its "Zestimate" home appraisals, had previously said that it planned to spend $65 million in advertising-related expenses in 2014, up from 60% from the prior year, as competitors like Trulia (TRLA) and Move Inc. (MOVE), the owner of Realtor.com, up their game in the online real estate space.

Among its other proprietary products and tools,the company last week launched the Zestimate forecast, which will build on the company's proprietary home appraisal formula by forecasting what a home will be worth in 12 months. Zillow initially launched the forecast tool on 50 million homes and has plans to roll it out to the majority of U.S. homes, it said.

"Family Search" was produced by DeutschLA and directed by Eliot Rausch, who also directed Zillow's second TV spot "Long Distance," which recently won an Effie for advertising effectiveness, the company noted.

Last week, Zillow reported a first-quarter loss on a GAAP basis of $6.26 million, or 16 cents a share, primarily related to increases in advertising spending. A year earlier, the company posted a loss of $3.75 million, or 11 cents a share. On a non-GAAP basis, though, the company posted adjusted net income of $873 million, or 2 cents a share, compared to $399 million, or 1 cent a share, in the year earlier quarter. Non-GAAP earnings do not include share-based compensation expenses.

Zillow had record revenue in the March-ended quarter, up 70% from the year prior quarter to $66.2 million, a record for the Seattle-based company. Analysts, according to Thomson Reuters, expected the company to post a loss of 8 cents a share on revenue of $63 million.

Zillow shares were rising 2.2% to $99.75 on Monday.

--Written by Laurie Kulikowski in New York.

>>Read More:

Mobile Commerce Expected to Surpass $100B in 2014. But Are Retailers Ready?

Why Netflix Will Cost More Now

5 Free Wedding Apps for Every Bride (and Groom) 

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs