This week, customers can join the festivities from coast-to-coast as Macy’s launches American Icons nationwide. Beginning May 14, the retailer will reprise its beloved late spring campaign that pays homage to the people, places and things that make our country great, through specially-curated merchandise, launch parties, local county fairs, Minor League Baseball events, grilling competitions, a patriotic sweepstakes and a fundraising program to benefit Got Your 6 and America’s veterans. Celebratory events will take place at select Macy’s stores and on macys.com through July 4.
Macy's American Icons campaign kicks off on May 14 in stores nationwide and on macys.com/americanicons (Photo: Business Wire)
“America is home to spectacular people, places and things that have a cultural impact across the world,” said Martine Reardon, Macy’s chief marketing officer. “In bringing back our American Icons campaign, we’re proud to again join the celebration of all things America – offering our customers specially-curated fashion, family-oriented events and an opportunity to support America’s veterans.”
Give Back. Get Back. – Got Your 6
Macy’s is showing its support for those who have served our country by partnering with one of the nation’s most innovative veteran empowerment initiatives, Got Your 6. In the military, "got your six" is a term that means "I've got your back.” Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, Got Your 6 is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, with a goal to change the conversation around America’s millions of military veterans.