Tremor Video, Inc. (NYSE: TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced that Michael Colarossi has been hired as National Sales Director, Consumer Packaged Goods (CPG). A digital marketing executive for more than 15 years, Michael’s Fortune 500 expertise will allow him to further expand Tremor Video’s relationships with the world’s leading consumer brands as well as broaden current client arrangements through expanded partnerships and new strategic alliances. He will report to Paul Sluberski, Vice President of Sales, CPG and be based in Tremor Video’s headquarters in New York City.
“Technology is transforming the ad industry and how, when and where consumers engage with video,” said Mr. Sluberski. “It’s fertile ground for marketers as they learn how to best leverage technology to get closer to the right consumers and understand the impact of their campaigns across all screens. Michael’s extensive video experience and deep ties with leading consumer brands will advance our goal of helping customers optimize this new landscape.”
During his career, Michael has working with a wide range of global consumer brands including Kellogg, Kimberly Clark, P & G and SC Johnson. Working with Walmart Digital for more than seven years, he lead a team that produced a increased in sales for the Walmart in-store TV network as well as a team that generated a significant increase in new business sales for Walmart.com in just one year.
Michael began his career at Unilever and spent more than 10 years at Alloy Media & Marketing. He also served as Director, Media Sales at iVillage.com, an online community for women that reaches 30 million monthly visitors. He came to Tremor Video from Owner IQ, a pioneer in path-to-purchase media.With several years of in-house experience at major consumer brands, Michael adds a depth to Tremor Video’s CPG sales providing insight and understanding of the unique needs and demands of brand marketing executives. This, combined with his technology and video experience in leadership roles, will enable him to identify opportunities that go beyond the traditional needs of consumer marketing executives.