- Acquisition – Ensure customer expectations and requirements for your products and services are known up front.
- Onboarding – To meet business commitments, track and manage exceptions during critical milestones such as provisioning, configuration, and integration.
- Adoption – Track individual user adoption and provide automated nurturing to ensure training, feature discovery and best practice activities occur.
- Delivery – Over time, consistently monitor and analyze end user and customer usage to proactively engage based on customer needs.
- Retention – Leverage predictive analytics to identify customers most at risk of churn and quickly intervene to retain them.
- Renewals – Ensure renewal teams have complete and accurate visibility into renewal opportunities, while engaging with customers 90-120 days prior to contract expiration. For lower-value subscriptions, leverage auto-renewals to automate the process.
- Upsell and Cross-sell – Utilize predictive analytics to uncover upsell and cross-sell opportunities, while ensuring that sales teams are trained to execute related sales plays.
- Advocacy – Nurture customers to become advocates in the community and fuel further growth.
ServiceSource Unveils Customer Lifecycle Management Blueprint For Growing Recurring Revenue And Profits. (Graphic: Business Wire)
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