This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Six Flags Entertainment And Impact Confections Announce Summer Partnership

GRAND PRAIRIE, Texas, May 12, 2014 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Impact Confections, Inc. today announced a summer program with WARHEADS ® candy at participating Six Flags Theme Parks in the U.S.

The centerpiece of the program is the launch of a custom WARHEADS application for the digital-touch-screen kiosk inside each of the parks. From May throughout the summer, guests will have the opportunity to submit their "Sour Selfie" photo for a chance to be included in a branded content piece that will air on Six Flags Television Network in participating parks. The digital kiosks are one of several new offerings via the Six Flags Media Network highlighting innovative and interactive elements to enhance our guests' experience.

"We are excited to be featuring WARHEADS candy in our parks this summer with a new, innovative program," said John Gray, Six Flags regional vice president of corporate alliances. "The youthful nature of this brand resonates with our teen guests and allows us to bring the park experience to life in a way that is engaging and fun."

"Partnering with Six Flags is a natural fit for the WARHEADS brand. Both WARHEADS candy and Six Flags are known for their thrills and fun, and our shared core demographic of tweens and teens will be excited with this year's program. Our inaugural program last year was a tremendous success, and we look forward to a very thrilling summer," stated Andy Telatnik, director of marketing.

The kiosk application rounds out an integrated program that includes in-park retail and brand messaging across the Six Flags Media Networks with out-of-home signage, digital advertising and banner placement on sixflags.com throughout the season. In addition, WARHEADS Weekends will return on select weekend dates throughout the summer, where Wally the WARHEADS mascot will visit parks accompanied by a branded street team to offer guests premium giveaways and product samples at park exits. Six Flags will also host a national WARHEADS Weekend sweepstakes online to complement the in-park activation, offering guests the chance to win a trip to the theme park of their choice. Both promotions will be supported by in-park advertising and online and social media exposure on brand channels for both Six Flags and WARHEADS.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,203.37 -85.26 -0.47%
S&P 500 2,107.78 -9.61 -0.45%
NASDAQ 4,979.9010 -28.1950 -0.56%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs