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5 Things Apple Doesn't Want You to Know

1. Apple is aging.

The big issue for Apple since Jobs passed away is its pipeline. Some have said Jobs left a pipeline of products, others have said that he did not. With that, it's not clear that Apple can maintain its innovation going forward.

"This is the 'innovation curve' effect," Gold noted. "You have a harder time innovating the older your product gets, without blowing it up and starting over."

The iWatch could be one example of Apple moving into new areas, but wearable technology isn't taking off like everyone had initially thought, so it's still a question mark at this point. The same goes for mobile payments, something Cook has talked about publicly.

"The mobile payments area in general is one that we've been intrigued with, and that was one of the thoughts behind Touch ID," Cook said on Apple's 2014 fiscal first-quarter earnings call. "But we're not limiting ourselves just to that. So I don't have anything specific to announce today, but you can tell by looking at the demographics of our customers and the amount of commerce that goes through iOS devices versus the competition that it's a big opportunity on the platform."

As technology companies experience hit products, they face something known as Innovator's Dilemma, which means, "Where do we go from here?" Apple is currently experiencing that right now, at least in public perception. Cook has said in the past that Apple has no problem working on stuff, the issue is determining which products to work on.

With the iWatch scheduled for the second half of this year, Apple will be facing scrutiny like never before on a new product, something it needs to be a hit from day one.

Also See: Here's How Much the iWatch Will Cost

-- Written by Chris Ciaccia with Andrea Tse in New York

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