This is not an entirely surprising move when you look at how sentiment on Green Mountain has been trending in recent weeks on StockTwits:
$GMCR I'm seeing Keurig machines with racks of KCups everywhere I go, this thing is crazy ? Wiley C (@MadeofGold) May. 8 at 06:52 AM
$GMCR Short % has actually been decreasing, last update says 12.26% http://stks.co/d0Wk4 ? Derald Muniz (@1nvestor) May. 8 at 04:53 AMFollow me on StockTwits: @chicagosean. At the time of publication, the author held no positions in any of the stocks mentioned. This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.