This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Samsung Boots Galaxy Smartphone Design Boss

Stocks in this article: GOOGAAPL

NEW YORK ( TheStreet) -- Samsung's mobile design division has a new leader. The man responsible for the company's new Galaxy S5 smartphone, Chang Dong-hoon, resigned following the near unanimous criticism of the flagship phone's all-plastic design.

Chang recently offered to resign and was replaced by Lee Min-hyouk as head of the design team within Samsung Electronics Mobile Communications division.

In an official statement, Samsung announced the "realignment enables Executive Vice President Chang to focus more on his role as Head of Design Strategy Team, the company's corporate design center which is responsible for long-term design strategy across all of the Samsung Electronics' businesses, including Mobile Communications."

For the past three years, Samsung has been the repeated target of worldwide patent lawsuits concerning the design of the company's extensive line of smartphones based on Google's (GOOG) Android operating system. A California jury awarded Apple (AAPL) nearly $120 million last week in the latest patent-infringement trial.



But Thursday's announced move appears to be a reaction to the repeated condemnation of the company's continued use of plastic outer shells for its smartphones. Reviewers complained that the latest designs for the Galaxy S5 and the Galaxy Note 3 models look and feel cheaper than what competitors have been producing. One reviewer commented that the S5's gold-colored, dimpled plastic back cover looked like a Band-Aid.

Despite plastic's superior transparency for passing cellular signals, products by rivals including  HTC and Apple have had few problems utilizing metal and glass in their designs. Those other smartphones also look and feel more expensive than Samsung's plastic handsets.

Samsung may have the last laugh though. In a number of international markets, the company sold twice as many Galaxy S5s on the first day of sale then it did the S4 model when that model went of sale a year ago. Samsung now sells twice as many smartphones as Apple.

In our review. we found the Galaxy S5 to be a wonderful Android smartphone although we thought the design to be evolutionary rather than revolutionary. The new phone inside is laden with large amounts of Samsung-branded applications including a slew of new health-related titles designed to match the company's latest line of smartwatches.

According to Reuters, Samsung's new design chief may not assume power and overhaul the way the company designs smartphones. Lee, now 42, became Samsung's youngest senior executive back in 2010, based on his role designing Galaxy smartphones. He acquired the nickname "Midas" based on his reportedly "golden touch" with these devices.

-- Written by Gary Krakow in New York .

To submit a news tip, send an email to tips@thestreet.com.

Gary Krakow is TheStreet's Senior Technology Correspondent.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,614.23 +214.56 1.31%
S&P 500 1,939.77 +35.76 1.88%
NASDAQ 4,412.2250 +96.1510 2.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs