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Gemalto And VeriFone Forecast How EMV Will Transform The Payment Experience In The US

AMSTERDAM, The Netherlands, May 8, 2014 (GLOBE NEWSWIRE) -- The US EMV migration underway is quickly transforming the checkout experience. Gemalto and VeriFone executives share insights on the transformation that EMV presents to consumers and merchants at the upcoming CARTES America Conference in Las Vegas. EMV leverages smart chip technology to secure card and mobile payments at the point-of-sale, safeguarding merchants and consumers alike. For US card-holders, it additionally enables global interoperability, higher security and a pathway to convenient mobile EMV payments enabled by NFC technology.

With an extensive expertise in payment security, Gemalto provides the security software and technology behind over one billion EMV-enabled cards and has deployed more than 80 EMV contactless programs worldwide. Philippe Benitez, VP Marketing of Gemalto North America, and Erik Vlugt, VP Product Marketing for VeriFone, highlight best practices and lessons learned from global and local related deployments. In addition, the joint presentation shares tricks of the trade that can help enhance EMV awareness in the US market focusing on consumer education, technology selection, customer acquisition and card customization.

Specific Date, Time and Location

CARTES North America 2014
  • Tuesday, May 13th, 2014 at 2:00 to 2:30 PT
  • The Mirage, Las Vegas, Nevada

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2013 annual revenues of €2.4 billion and more than 12,000 employees operating out of 85 offices and 25 research and software development centers, located in 44 countries.

We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto delivers on their expanding needs for personal mobile services, payment security, authenticated cloud access, identity and privacy protection, eHealthcare and eGovernment efficiency, convenient ticketing and dependable machine-to-machine (M2M) applications. We develop secure embedded software and secure products which we design and personalize. Our platforms and services manage these products, the confidential data they contain and the trusted end-user services made possible.

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