AMSTERDAM, The Netherlands, May 8, 2014 (GLOBE NEWSWIRE) -- The US EMV migration underway is quickly transforming the checkout experience. Gemalto and VeriFone executives share insights on the transformation that EMV presents to consumers and merchants at the upcoming CARTES America Conference in Las Vegas. EMV leverages smart chip technology to secure card and mobile payments at the point-of-sale, safeguarding merchants and consumers alike. For US card-holders, it additionally enables global interoperability, higher security and a pathway to convenient mobile EMV payments enabled by NFC technology.
With an extensive expertise in payment security, Gemalto provides the security software and technology behind over one billion EMV-enabled cards and has deployed more than 80 EMV contactless programs worldwide. Philippe Benitez, VP Marketing of Gemalto North America, and Erik Vlugt, VP Product Marketing for VeriFone, highlight best practices and lessons learned from global and local related deployments. In addition, the joint presentation shares tricks of the trade that can help enhance EMV awareness in the US market focusing on consumer education, technology selection, customer acquisition and card customization.
Specific Date, Time and LocationCARTES North America 2014
- Tuesday, May 13th, 2014 at 2:00 to 2:30 PT
- The Mirage, Las Vegas, Nevada