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LIONSGATE AND SABAN BRANDS PARTNER FOR POWER RANGERS LIVE ACTION FEATURE FILM

Stocks in this article: LGF

SANTA MONICA, Calif., May 7, 2014 /PRNewswire/ -- Lionsgate (NYSE: LGF), a leading global entertainment company, and Saban Brands, a strategic brand management company that acquires and builds global consumer brands, are partnering to develop and produce an original live action feature film based on the iconic Power Rangers property, it was announced today by creator of Power Rangers Haim Saban and Lionsgate Chief Executive Officer Jon Feltheimer.  The announcement marks another step in Lionsgate's continued commitment to build a broad portfolio of branded properties and franchises with global appeal.

Courtesy of Lionsgate.

 

Courtesy of Saban Brands

Saban launched Mighty Morphin Power Rangers as a live action television series more than 20 years ago, and the series has been in continuous production ever since.  It has subsequently grown into one of the world's most popular and recognizable brands, with toys, apparel, costumes, video games, DVD's, comic books and other merchandise.

The two companies noted that, with an extensive and extremely devoted worldwide fan base as well as a deep and detailed mythology, the Power Rangers are primed for the big screen.  The new film franchise will re-envision the Mighty Morphin Power Rangers, a group of high school kids who are infused with unique and cool super powers but must harness and use those powers as a team if they have any hope of saving the world.

"Lionsgate is the perfect home for elevating our Power Rangers brand to the next level," said Saban.  "They have the vision, marketing prowess and incredible track record in launching breakthrough hits from The Hunger Games to Twilight and Divergent.  In partnership with the Lionsgate team, we're confident that we will capture the world of the Power Rangers and translate it into a unique and memorable motion picture phenomenon with a legacy all its own."

"We're thrilled to be partnering with Haim Saban and his team to maximize the potential of this immensely successful and universally recognized franchise," said Feltheimer.  "The Power Rangers stories and characters have been embraced by generations of audiences for more than 20 years, and today they are more powerful than ever.  We have the ideal partner and the perfect brand with which to create a motion picture event that will resonate with moviegoers around the world for years to come."

ABOUT SABAN'S POWER RANGERS

Saban's Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original Mighty Morphin Power Rangers hit series that launched in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States and remains one of the top-rated and longest running boys live-action series in television history. The series follows the adventures of a group of ordinary teens who "morph" into superheroes and save the world from evil. It is seen in more than 150 markets around the world, translated into numerous languages and is a mainstay in the most prominent international children's programming blocks. For more information, visit www.powerrangers.com

ABOUT SABAN BRANDS

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Julius Jr., Digimon Fusion and Popples, among many others. For more information, visit www.sabanbrands.com

Parent company Saban Capital Group recently launched a new subsidiary, Saban Films, which acquires and distributes independent feature films.

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