- Plan, activate and optimize multi-channel media ad spend effectively, in real-time, across every channel and inventory source;
- Understand and repeat successful paths to conversion;
- Adapt creative and messaging to a consumer’s stage in the purchase funnel;
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- Implement and derive insights from attribution modeling in real time at the individual consumer level; and
- Access AOL’s open, modular and unbiased platform which is committed to preserving the integrity of Convertro’s attribution modeling methodology.
AOL Extends Programmatic Leadership With Attribution Modeling In Deal To Acquire Convertro
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