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TheStreet Open House

EMC Unveils New Business Partner Program Architected For Partners To Lead Industry Transformation

LAS VEGAS, May 6, 2014 /PRNewswire/ --   

News Summary:

  • Designed in collaboration with EMC partners, the new EMC Business Partner Program unifies all EMC partner programs under one umbrella program.
  • Rewards partners who build deep and broad investments across EMC, its federation of companies and VCE.
  • Shifts focus to bring high-value solutions and services to market with partners.
  • Features new, richer incentives and deeper investments in go-to-market enablement with Cloud Service Providers and Global Alliance partners.
  • New 'Partner Only' products include the VNXe3200 array and the DD2200 system along with enhancements to the EMC VSPEX Proven Infrastructure portfolio, including 11 configurations leveraging the new VNXe arrays as well as Data Domain systems.

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Full Story:

Today, EMC Corporation (NYSE: EMC) announced the new global Business Partner Program (BPP) providing EMC® partners with a common, unified framework. The new BPP brings together all previous EMC partner programs to create a simple, predictable and profitable experience for each partner.  Designed in concert with partners, the BPP offers more flexibility and choice as well as greater access to solutions and services to enable partners to play a leading role in both the 2 nd Platform and emerging 3 rd Platform of IT, characterized by the mega trends of social, mobile, cloud and Big Data.

Under the BPP partners can choose the tracks that best fit their strategic objectives. The BPP tracks include: EMC resell, distribution, cloud service provider, system integrator and outsourcer as well as the RSA® SecurWorld program. Partners in multiple tracks can use dollars earned and training credits in one track across other tracks for maximum flexibility, to lower costs and to invest in new lines of business with EMC.   

For those partners qualified in VMware, Pivotal, RSA and VCE programs, EMC offers cross-program training credits to significantly reduce the partner's investments in sales or technical certifications. EMC will also offer qualifying partners additional incentives for reselling solutions built using a combination of EMC, VMware, Pivotal and VCE technology.

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