LAKE FOREST, Calif.
May 6, 2014
/PRNewswire/ -- Kwikset®, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands Holdings (NYSE:SPB), will debut a brand new paint scheme for Richard Childress Racing (RCR) driver
No. 31 Chevrolet for the
running of the NASCAR Sprint Cup Series race at Kansas Speedway. The paint scheme is part of Kwikset's season-long partnership with the 15-time NASCAR championship racing organization.
"Our sponsorship of Ryan's No. 31 car has been a great success this year for Kwikset and Richard Childress Racing," said
, president, HHI. "It has provided us with a national platform to showcase our unprecedented Kevo smart lock and SmartKey technologies. We look forward to being Ryan's primary sponsor on
The partnership between Kwikset and Newman is a natural one, as the driver and leader in residential locks both share a passion for innovative technology and advanced engineering. On the hood of the car, Kwikset will promote its new smart lock Kevo, an industry-first Bluetooth-enabled deadbolt that allows authorized users to unlock their door with the touch of a finger while their smartphone remains in their pocket. Kwikset is also the company behind first-of-its-kind SmartKey Re-Key Technology, which lets homeowners re-key their locks in seconds without removing them from the door. Kwikset SmartKey locks also offer superior pick resistance and pass the most stringent security standards.