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Snuggle Bear Debuts National Broadcast Series On The Better Show To Help Moms "Smell The Snifference™"

WILTON, Conn., May 6, 2014 /PRNewswire/ -- Spring is the perfect season to snuggle, sniff, smile and get back in touch with all five of your senses. And today, new Snuggle Scent Boosters™ is launching a new national broadcast series integration with The Better Show, in partnership with Meredith Video Studios. The six-part series, titled "Smell the Snifference™," will inspire moms with creative ideas and practical advice designed to educate, delight and excite.
Snuggle Scent Boosters Packages

Hosted by author, blogger and lifestyle expert Jordan Reid, and featuring beloved Snuggle ® brand icon Snuggle Bear, "Smell the Snifference" covers such mom-relevant topics as enhancing your family's senses and mood in your home, making the connection between scent and emotion, and creating a Mother's Day that is all about boosting mom's mood. It even offers an exclusive, behind-the-scenes peek at the innovation behind new Snuggle Scent Boosters at the Snuggle research and development lab.

"All moms want to create a home that's happy, energized and running smoothly – and that's particularly important during spring as the number of kids' activities multiply and we head into the end-of-school home stretch," said Jordan Reid. "It's really important to understand how your senses – particularly the sense of smell – can boost the mood in your home and family. 'Smell the Snifference' serves this up in an easy, fun and accessible way."

New Snuggle Scent Boosters gives laundry a boost of freshness with an innovative convenient single pac. The pac infuses clothes with a long-lasting scent that gives a delightful boost to your laundry routine and lingers in your folded clothes for weeks. They are easy to use, with no mess, measuring or spills. Simply toss a pac into the washer drum before adding laundry, then add detergent and Snuggle ® liquid fabric softener as you normally would. Snuggle Scent Boosters dissolve completely in all water temperatures and can be used with all types of fabrics including active wear and sleepwear.

"Snuggle and The Better Show want to give mom a big boost by providing easy and creative ideas to help manage her home, family and self," said Bibie Wu, Vice President of Marketing, Snuggle. "And we're starting in the laundry room with Snuggle Scent Boosters. This innovative new product offers a combination of convenience, long-lasting freshness and sensorial delight that makes doing laundry an absolute pleasure."

Snuggle Scent Boosters are available in two scents – Lavender Joy and Blue Iris Bliss™ – in the laundry aisle at retail outlets nationwide, in sizes ranging from 20- to 56-count for suggested retail prices from $3.99 to $7.99.

"Smell the Snifference" can be viewed on The Better Show (check local listings), every Tuesday and Thursday through May 22. Tune in to check out each of these segments along with a handy laundry tip from Jordan Reid:
  • Behind-the-Scenes at Snuggle's Lab, May 6
  • Mother's Day Mood Boosting Gifts, May 8
  • Kick Start The Family's Day, May 13
  • Tips for Enjoying Spring, May 15
  • Boosting the Mood in the Home, May 20
  • Scent and Mood Connection, May 22 

Visit, and like Snuggle on Facebook and follow on Twitter for more information.

About SnuggleAs a leader in the fabric conditioning category for more than 30 years, Snuggle ® has provided the ultimate in Snuggly Softness ® and long-lasting freshness to loads of laundry. Recognized by its iconic Snuggle Bear, which was created by Jim Henson's Creature Shop, birthplace of The Muppets and Sesame Street puppets, the Snuggle brand offers a variety of high-quality fabric conditioning products, including liquid softeners, dryer sheets, and scent boosters. Snuggle is manufactured by The Sun Products Corporation and is available at major retailers including most food, drug, mass, club and dollar stores. For more information, visit or

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