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Sorry, Mom, I Can't Afford Your Mother's Day Gift This Year

Stocks in this article: M CVS AAPL

In fact, lots of money is projected to be spent on gardening tools and housewares -- a total of $812 million dollars. That exceeds what Mom's loved ones will spend on entertainment options such as books and CD's, which is $480 million.

Top 5 Things We're Buying for Mother's Day

  1. Brunch or Dinner: It seems the way to warm Mom's heart is through her stomach. We're taking Mom out to brunch or a nice dinner so she can take a break from the kitchen. Spending on dining out is expected to generate $3.8 billion.
  2. Jewelry: Can't go wrong with some bling. Whether it's that "Mom" pendant or a trendy Pandora charm bracelet, sales of jewelry are expected to rake in $3.6 billion.
  3. Flowers: A fresh bouquet of flowers takes the third spot with Americans spending a total of $2.3 billion. It's a predictable present, but two-thirds of those surveyed will still get a guaranteed smile from this token of their appreciation.
  4. Electronics: The amount to be spent on tech gadgets is tied with flowers, at $2.3 billion. However, since more gift-givers will unplug this year, it was bumped down a notch on this list.
  5. Gift Cards: If you really don't know what to get Mom, gift cards help ease the anxiety: 43% of gift-givers will opt for a trusty gift card and have Mom do the shopping. That's an increase from 41.5% last year. Total spending on gift cards is expected to reach $2.1 billion.

It's the Thought That Counts

In my opinion, no matter how you celebrate Mother's Day this year, nothing beats breakfast in bed, a simple hug and -- my all-time favorite -- home-made cards from the kids. The day isn't about how wide you open your wallet but showing your love and appreciation. 

>>Read More: Mother's Day is Like the Super Bowl for 1-800 FLOWERS

With that said, the NRF's survey shows total spending is projected to reach just shy of $20 billion this year -- which is much more than what was projected for Father's Day spending last year, $13.3 billion.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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