Hundreds of innovative National Geographic™ pet products are now in PetSmartTM (NASDAQ: PETM) stores in the United States, Canada and Puerto Rico and on www.PetSmart.com/NatGeo. Drawing on National Geographic’s extensive experience in the natural world and PetSmart’s deep pet expertise, the new habitats, décor and food inspire a fresh look at the world of specialty pets. The products now available are for the care of freshwater fish, reptiles and small pets. Additional products will be available later in the year.
In keeping with National Geographic’s mission to inspire people to care about the planet, products include detailed information on natural habitats, behaviors and diets that help pet parents learn about and care for their specialty pets. National Geographic’s net proceeds from the products will support the conservation of animals and their environments.
PetSmart will team with award-winning photographer Joel Sartore, a National Geographic fellow and 20-year contributor to National Geographic magazine, who will share his experiences and wonderment of animals. Sartore specializes in documenting endangered species and landscapes in a way that draws attention to a world worth saving.
“I developed a passion for nature and animals as a child, and I’ve spent hundreds of hours observing, photographing and documenting them in the wild for National Geographic,” Sartore said. “I’m pleased that the new National Geographic products at PetSmart will introduce more families and their pets to the natural world, because it’s important to get people to see the wonders and beauty that exist in nature – and to see that there’s beauty and grace and power in all of our species.”Fans are invited to join a Twitter chat with Sartore, hosted by PetSmart ( @PetSmart), on June 9 at 5 p.m. EDT, using #NatGeoPets, to discuss his work in the natural world and adventures with National Geographic. “The new National Geographic products spark a curiosity about specialty pets and the places they inhabit in the wild,” said Steve Chattin, PetSmart Vice President of Specialty Merchandising. “Pet parents can build deeper connections with their pets while learning about the natural world each animal would inhabit and caring for those pets at home.”