For the second time, WellPoint’s marketing group has been awarded for its work in making certain materials for its affiliated Medicare plans easier for members to understand.
The company’s Medicare Marketing Regulated Communications Team received a ClearMark “Award of Distinction” from the Center for Plain Language for its work on the WellPoint affiliated version of Medicare’s Evidence of Coverage (EOC).
The EOC is sent annually to Medicare members, usually in the fall, giving them details about any changes to their plan from the previous year. Much of the language is required by the Centers for Medicare & Medicaid Services (CMS), but some elements can be changed. WellPoint’s team focused on those parts, creating a new cover, highlighting important points and reducing jargon. Early indications show a significant reduction in the number of member complaints to CMS among those who received the new mailing.
Previously, the same group received an “Award of Distinction” for its work on another WellPoint affiliated Medicare document, the Medicare Advantage Enrollment Kit.“Medicare can be complicated,” said Marc Russo, president of WellPoint’s Medicare programs. “Making it less complicated is part of our core mission of being easy to do business with.” The latest award was presented April 22 at the National Press Club. WellPoint affiliates are PPO, LPPO, RPPO and HMO plans with a Medicare contract. Enrollment in WellPoint affiliates depends on contract renewal. About WellPoint, Inc. WellPoint is one of the nation’s leading health benefits companies. We believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With nearly 67 million people served by our affiliated companies including nearly 37 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers. We’re an independent licensee of the Blue Cross and Blue Shield Association. We serve members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In most of these service areas, our plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). We also serve customers in other states through our Amerigroup and CareMore subsidiaries. To find out more about us, go to wellpoint.com. About the Center for Plain Language The Center for Plain Language is a non-profit organization in the Washington, D.C. area. The Center’s ClearMark awards further its mission is to get government and business to communicate more clearly with citizens and customers. Nominations for the 2015 awards will open on the Center’s website, centerforplainlanguage.org, in January.
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