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TheStreet Open House

JambaA® "At Home" Smoothies Expands Fruit & Veggie Line With Addition Of New Blue Fusion & Red Fusion Blends





PHOENIX, May 5, 2014 /PRNewswire/ --  Jamba® At-Home smoothie advances the fruit and vegetable smoothie trend with the addition of two new varieties of dairy-free, gluten free fruit and veggie blends this month. Blue Fusion and Red Fusion feature vitamin-rich vegetables, such as purple carrot, sweet potato, broccoli and spinach combined with naturally sweet fruits like dark cherries, strawberries, blueberries and apples. When blended together from the convenience of home, the newest Jamba Fusion smoothies offer a great tasting, refreshing blast of nutrition.

Jamba At-Home Smoothies Expands Fruit & Veggie Line with addition of new Red Fusion and Blue Fusion Blends.

Blue Fusion and Red Fusion begin to appear in the frozen section of grocery stores this month with widespread distribution expected in June. The new smoothie kits have a retail price of $2.99 - $3.99 per eight-ounce bag; each package contains frozen fruit and vegetable blocks that, when blended with one cup of apple juice, make two, eight-ounce servings.

"The smoothie has evolved from simple fruit and yogurt blends to full-on functional beverages featuring spinach, kale and other veggies that boost nutritional value," said Steve Sklar, senior vice president of marketing for Inventure Foods, Inc. "Unfortunately, this functional approach often comes at the expense of taste. That's not the case with our Fusion line of at home smoothie kits. In fact, these are some of the best-tasting smoothies we've ever developed, and they also happen to be dairy-free."

Combining blueberry, banana, apple, blackberry, carrot, broccoli and spinach ingredients, Blue Fusion delivers a delicious smoothie suitable for any time of day. Red Fusion features a blend of red raspberry, strawberry, dark sweet cherry, purple carrot and sweet potato ingredients to offer a refreshing beverage equally suitable as a post-workout refreshment or a better-for-you snack.

Both dairy-free smoothie blends provide a full serving of fruit with 130 calories (or less) per eight-ounce glass. Each serving also provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of vitamin A and 25 percent of vitamins D, E, K, B1 and B6.

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