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TheStreet Open House

TD Bank Survey Reveals Many Hispanic Couples Maintain Separate Bank Accounts

Stock quotes in this article: TD

CHERRY HILL, N.J., May 5, 2014 /PRNewswire/ -- Fifty-two percent of those in relationships that have joint bank accounts also maintain individual accounts, according to research by TD Bank, America's Most Convenient Bank ®. The study, which is an extension of the TD Bank Checking Experience Index, surveyed more than 1,000 Americans, including 150 Hispanics, who are either married or living with a significant other to explore how couples of all ages structure their bank accounts.   

The survey revealed that couples who maintain individual accounts do so for a variety of reasons, ranging from independence (30 percent) to emergencies (21 percent), and use a wide range of account types (18 percent) such as savings, business and more. The survey also identified that Hispanics who opened their first joint account were married (76 percent) followed by Hispanics who lived together (20 percent).

"While the majority of Hispanic couples continue to maintain separate bank accounts, the role of their trusted financial partner is vital especially when saving for the future," said Lindsay Sacknoff, Senior Vice President, Head of Retail Deposit Products, TD Bank. "Hispanics are looking for a bank that best suits their everyday needs,  provides access to features and benefits associated with joint accounts to cover everyday household expenses and provides support and guidance on making large purchases like buying a first home."

Why Maintain Separate Accounts?

The TD Bank survey indicated that:

  • Thirty percent of Hispanics in relationships who maintain separate accounts said they do so for independence, making it the top reason for maintaining individual accounts.
  • Twenty-one percent of Hispanic respondents maintained separate accounts to ensure they had funds available for individual needs like emergencies and personal spending.
  • Eighteen percent of Hispanics noted the account type as a reason to keep separate accounts.
  • Sixteen percent of Hispanic respondents noted convenience and ease of budgeting and paying bills as reasons to keep separate accounts.
  • Only four percent of Hispanics cited privacy as a reason to maintain an individual account.

Domestic Expenses Lead to Increased Joint Account Usage

According to TD Bank's survey, everyday co-habitant expenses play a significant role in the use of joint accounts among Hispanic couples:

  • Eighty percent of Hispanics in relationships use their joint bank accounts for monthly utility bills.
  • Seventy-nine percent of Hispanics in relationships use their joint bank accounts for household purchases such as groceries, furniture, gas and more.
  • Seventy-eight percent of Hispanics in relationships use their joint bank accounts for direct deposit.
  • Seventy-one percent of Hispanics in relationships use their joint bank accounts for savings.
  • Sixty-eight percent of Hispanics in relationships use their joint bank accounts for personal purchases such as clothing, gadgets, gifts and more.

About Angus Reid Public Opinion Angus Reid Public Opinion is the Public Affairs practice of Vision Critical—a global research company. Vision Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth insights for a wide array of clients.

About TD Bank, America's Most Convenient Bank®TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit www.td.com.  

SOURCE TD Bank

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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