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YuMe's Mix + Measure: Global Research Roadshow (Graphic: Business Wire)

YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announces its 2014 Global Research Roadshow, with new events this year in Detroit, Dallas and Atlanta, and the addition of European cities to the Roadshow, for a total of 13 events around the world.

YuMe’s Research Roadshows have showcased cutting-edge research with partners such as Nielsen, IPG Media Lab, Millward Brown Digital, and others, for several years. The Spring 2014 Research Roadshow, kicking off tomorrow in Los Angeles, features research produced with Nielsen about multi-screen reach and brand impact. The invite-only audience will witness a first-of-its-kind Reach Calculator that computes unduplicated reach across TV, online, smartphone, tablet, and connected TV.

“This is the first time we’ve calculated multi-screen ownership in this way,” says Paul Neto, Director of Research, YuMe. “The combined survey and media lab methodology has led to valuable findings around the reach and brand impact of advertising on more than one screen.”

To learn more about the Research Roadshow or to request an invite please contact YuMe Research.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit  YuMe.com/pr, follow  @YuMeVideo and like  YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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