This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Six Flags And Henkel North America Announce Multi-Year Partnership

GRAND PRAIRIE, Texas, May 5, 2014 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Henkel North America today announced a two-year extension to their partnership agreement, designating the göt2b® brand, one of the industry's leading hair styling brands, as Six Flags' Official Hair Styling Product.   

This year, the göt2b brand will be integrated into the launch of two major coaster openings, including the record-breaking roller coaster, Goliath at Six Flags Great America in Gurnee, Illinois, and the world's tallest drop ride Zumanjaro, at Six Flags Great Adventure in Jackson, New Jersey, with on-site activation during media events and public openings, and various press and social media opportunities, which will leverage the "extreme" message of the göt2b brand with the parks' newest thrill rides.

Also in 2014, the göt2b brand will be the first sponsor of Six Flags' new live entertainment segments on its in-park television network, complementing the brand's existing custom-made vignettes filmed and produced by Six Flags showcasing guests, styled with göt2b products, and putting their " glued®" hair gel to the test on the parks' extreme roller coasters.

The strategic partnership includes brand messaging across the Six Flags Media Networks with out-of-home signage, unique attraction integrations, digital advertising and banner placement on, as well as experiential and product sampling programs in the parks. Henkel will also host a national sweepstakes on the göt2b Facebook page in conjunction with their beach trippin' ® waving spray for a trip to Six Flags Hurricane Harbor Los Angeles this summer.

"We are extremely excited to extend our unique partnership with Henkel and the göt2b brand, and expand our relationship to reach our guests with the fun, "individual" attitude for hair," said David McKillips, senior vice president of Corporate Alliances for Six Flags. "We are looking forward to taking our relationship to new heights."

"Our partnership with Six Flags has allowed us to introduce the göt2b brand to millions of targeted consumers, outside of traditional media," said Kathy Alaama, vice president, Henkel North America. "Since 2007, this alliance has been a groundbreaking marketing partnership that has creatively combined non-traditional advertising, social media, special events, and integrated out-of-home programs to successfully drive awareness, market share, and sales for the youthful göt2b brand."

About Six Flags Entertainment CorporationSix Flags Entertainment Corporation is the world's largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For 53 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. For more information, visit

Henkel in North America Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit for more information.

About HenkelHenkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds leading global market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.3 billion in fiscal 2013. Henkel's preferred shares are listed in the German stock index DAX.

SOURCE Six Flags Entertainment Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs