PORTLAND, Ore. (TheStreet) -- Why should we deny the inevitable? Apple and its grand master plan that lies beyond the comprehension of simple plebes such as ourselves is going to dominate our lives one intuitive device at a time.
We know this to be so, and by "we," it's implied that such confidence belongs to the anonymous, caterwauling, defensive, ever-pumping, never-dumping crowd of comments-field sycophants with freshly downloaded iTunes copies of every Steve Jobs biopic (even the Ashton Kutcher one) and tattoos of the Apple logo on their check-signing wrists. While the rest of the global consumer marketplace foolishly uses devices as a means to an end and occasionally uses operating systems such as Android ("Stolen!"), Windows Mobile ("Irrelevant!") and BlackBerry ("LOLCanada90sDadJokeROTFLMAO!") to perform these mundane tasks, enlightened Apple acolytes follow iOS through the parted sea of dumbphones and through the swarms of discount smartphone locusts to the Promised Land of enclosed ecosystems and rigid pricing structures.
As they'll tell you each time you argue to the contrary, the numbers don't lie. ComScore's latest mobile market share numbers give Apple a 41.3% share of the U.S. smartphone market in February -- the last month for which figures were available -- with Samsung trailing behind at a paltry 27%. Samsung's share grew by one percentage point during the preceding three-month period, compared with just 0.1 percentage-point growth for Apple, but that's beside the point. Apple's 41.3% share of all smartphone subscribers still trails Android's overall 52.1% share, but Rocco Pendola notes that nobody loves Android as much as Apple fans love iOS.
But what about the global picture? According to Gartner, Apple's 15.6% global smartphone market share pales in comparison with Samsung's 31% stake. Lump all of the Android smartphones together and the combined 78.1% share makes that 15.6% look puny. "Cheap junk," the critics yell. "Profit share!" the bean counters argue. And so on. The Apple purists know that their company's 8.3% share of the mobile market isn't small, but a symbol of just how far the penny pinchers will go to deny themselves technological perfection. With that share up from 7.5% last year, the rubes are coming around.Slowly. For some reason, the Luddites continue to buy into other brands that aren't Apple and soak the floors of the Infinite Loop buildings in Cupertino with salty tears. Why won't they see the genius? Why won't the acknowledge the absolute truth? Why won't the prostrate themselves before the brand that's saved not only their worthless, boring lives, but their souls?