May 2, 2014
/PRNewswire/ -- The X-MEN are famous for charting their own paths, and this summer Schick is challenging guys everywhere to do the same. As part of a partnership tied to the highly anticipated new X-MEN film, "X-MEN: Days of Future Past
," releasing in theaters on
May 23, 2014
, Schick is giving guys who take the Schick Hydro® Challenge the chance to unlock unique "X-MEN: Days of Future Past" content and win prizes, all while experiencing an amazing shave, or your money back.
The partnership is part of a broader initiative by Schick that challenges men everywhere to try something new in their morning routines and their lives. The Schick Hydro Challenge works like this: try a Schick Hydro razor and if you don't prefer it to your current razor, get your money back.
"Guys are inspired by superheroes like the X-MEN because they are never afraid to take on challenges. In order to meet those challenges head-on, the X-MEN must transform themselves – just like almost every guy in this country does each morning through his daily grooming routine," explains
, group marketing director for Men's Razors and Blades at Energizer Personal Care. "As the X-MEN tackle challenge after challenge in this film, we want men to do the same by rethinking their grooming routine and taking the Schick Hydro Challenge. Shaving with a Schick Hydro razor may not transform them into X-MEN, but we know it will make them feel like a superhero as they head out to face the day."
Those who X-Cept the Challenge can receive a free exclusive X-MEN t-shirt with the purchase of any two X-MEN branded Schick products. Simply look for specially-marked Schick razors or refill packs at your local retailer for access to the exclusive mail-in offer.