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ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, recently introduced smarter repricing with its new Repricer with Pricewatch feature. ChannelAdvisor’s technology constantly monitors Amazon for price changes on products a retailer carries, and then strategically adjusts prices based on that retailer’s goals.
"With the release of Repricer with Pricewatch, we implemented very robust repricing capabilities that were designed to be Amazon friendly and compliant,” said Gina DeFrank, ChannelAdvisor product manager, Amazon. “This new repricing method is no longer about how many products can be repriced, but focuses on evaluating and repricing retailers’ most important and price-competitive products as quickly as possible."
The ChannelAdvisor Repricer provides immediate feedback on the repricing strategy and reduces errors and uncertainty. ChannelAdvisor’s new Pricewatch feature keeps a constant eye on retailers’ Amazon products and reprices in near-real-time to help ensure they win the Buy Box.
“Using Repricer with Pricewatch, retailers can increase their sales by winning the Amazon Buy Box,” continued DeFrank. “Winning the Buy Box depends on a number of factors, such as Featured Merchant status, Fulfillment by Amazon, inventory availability, Order Defect Rate and of course, low price. If retailers aren’t consistently repricing their products on Amazon, the chances of winning the Buy Box and capturing the sale diminish significantly.”
Repricer with Pricewatch was recently announced as part of ChannelAdvisor’s 2014 Spring Release, which introduced smarter e-commerce with enhanced digital marketing, repricing and fulfillment capabilities for online retailers.
The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.